Aahaa Technologies: Creating A Private Ecommerce Ecosystem With Intelligent Procurement Platform

CIO Vendor Today, emerging technologies have been reshaping almost all aspects of business processes and the procurement function is no exception.

Investing in the latest and all-inclusive procurement tech makes an organization and its supply chain more resilient. In a volatile, unpredictable business environment, organizations are always looking for a stable end-to-end solution provider. This solution provider must possess the ability to harness the power of innovative solutions which will help bolster market coordination, introduce new suppliers, enable improved compliance and governance, expand capacity across geographies, adherence to stringent document controls and taxation requirements, reduce risk and enhance trust by eliminating any human error in procurement transactions. Additionally, businesses need to mine valuable data and analyze it for faster and better decision-making. Finding the right solution provider who can cater to every requirement can prove to be an arduous task.

Meeting and exceeding every business requirement in this domain is Aahaa Technologies, established in 2013, with its innovative and intelligent procurement platform, DigiProcure. “Aahaa’sDigiProcure is an intuitive platform which helps connect all entities to complete a purchasing transaction, internal and external, to a single thread. It ensures the highest efficiency, non-intrusive controls and the benefits that come with economies of scale,” explains Asokan Sattanathan, Founder and Chairman of Aahaa Technologies.



Achieving the Desired Digitization
Helping us gain a better understanding of the novel platform, Asokan tells us how the offering was designed and developed to create a Private eCommerce marketplace for goods and services that are purchased repeatedly by enterprises of all sizes. The company, having conducted extensive market studies, perfectly understands that businesses need to rapidly digitize their often repeated transactions in order to enhance supply chain resilience and maintain relevancy in today’s cutthroat market.



Keeping this in mind, the platform assists businesses in transforming a complex traditional purchase process such as vendor-based purchase orders, getting approvals, budget checks and much more into a simple eCommerce-based purchasing marketplace while maintaining all the necessary aspects of a traditional one. With vendors being online, employees need not manually check with them. Users can, instead, effortlessly check the order status and download invoices of supplies, thereby saving on time that can be productively redirected elsewhere.

“The complete process of buying is split into different tasks based on the initiator, the sequence of operation, location and business rules framed. DigiProcure guides teams through these steps effortlessly. Now, Aahaa provides procurement teams with their own private marketplace,” adds Sundar Saravanan, Chief Marketing Officer of Aahaa Technologies.

Delving deeper into the affordable and accessible platform, DigiProcure helps achieve the best of both, centralization and decentralization. Just as a single platform, it supports products & services, makes audit easier, helps bring in procurement visibility throughout the organization with the click of a button. Visibility brings in additional untapped saving opportunities. Business continuity is ensured by having its own multi-vendor marketplace.

Since its inception, Aahaa has catered to a plethora of renowned clients and has consistently achieved superior client satisfaction feedback. The company addresses every client’s unique requirements: Aahaa was recently approached by a large financial services company that was completely into decentralized procurement. The company was on the lookout for a solution provider to leverage the right solution to control its purchases. The major areas of concern for the client were employee training and the assurance of seamless integration.

The primary problems were approvals, budgets, the number of orders placed by an employee every month and invoices from vendors. Post a complete evaluation, the company signed up with DigiProcure. The robust platform has been engineered to efficiently manage such B2B features. On successful approval of DigiProcure, the purchase order is generated in the ERP and sent to the vendor through the platform.

“They were easily able to create configurations in DigiProcure and vendors started uploading their invoices online in the platform itself. This gave them immense confidence. They started with one category and, within three months, they were looking at on-boarding their entire product line onto the platform,” reveals Asokan.

Transforming the Order Management Process
Another key offering extended by the company is its state-of-the-art B2B sales marketplace platform, DigiSell. Architected by a team of experts, the platform makes order management far easier. DigiSell assists an organization to obtain orders from their customers such as distributors, wholesalers, retailers and even franchisees and for online fulfilment.

With the successful deployment of DigiSell, organizations need not build a complex eCommerce solution but can simply signup and get their online
store up and running in a few days. The feature-rich solution delights sellers with a variety of aspects like dynamic pricing, eCatalogues customized for every customer, optional inventory checks, chosen online payment gateways and configured business rules.

All in all, both the cutting-edge platforms, DigiProcure and DigiSell, stand apart from other digital solutions available in the market. They have been developed based on customer experiences rather than assumptions. The team conducts regular meetings with its customers to better understand and incorporate the latest market features and get it rolled out. “Some examples are DIY Administration and Store Management, Contracts Management, Business Rules, Tracking Warranties and Internal Material Issuances, and so on.

Hand-picked features implemented post conducting a rigorous analysis on the usage of the platform ensure that most of the features which our platform brings in are used regularly,” says Senthil Kumar, Chief of Technology of Aahaa Technologies. Additionally, the distributor-based payment gateway helps distributors collect payments online from retailers as an option with which they can sell directly to corporates online. “Aahaa has tied up with all major payment gateway service providers for collecting money from the customers online as per the business rules of the seller,” adds Senthil.



Extending Revolutionary Solutions
Aahaa is poised to streamline purchasing and sales management processes for better efficiency and assured effectiveness without compromising on specific requirements of individual businesses. In essence, the depth and coverage of features of DigiProcure and DigiSell are unparalleled. Even if a company is geographically dispersed across the globe with its wide network of offices, branches, dealerships, franchises, or businesses, Aahaa comes to the fore with its arrangement of logistics service providers available as an integrated service. Even if the goods may need to be delivered to an employee’s residence in the event of a WFH situation during the COVID19 pandemic, Aahaa comes to the aid.



Always embracing a futuristic approach, Aahaa has partnered with AWS to host its application on the cloud. With superior control over internet performance, safety and security features, the ultimate customer is assured of impeccable service and uptime protection.


Online digital tools enhance supply chain resilience


Aahaa takes pride in its customers finding DigiSell and DigiProcure transformative. It has been recorded that over 38,500 B2B marketplace users have been successfully using Aahaa’s marketplace platform in 2019.

“Best way to handle governance issues is to enhance process integrity that plugs all loop holes”

Continuing to Maintain a Leadership Position
With a clear vision of continuing to innovate and transform B2B marketplace sales and procurement sectors, the team at Aahaa is continually working on upgrading the features of both the solutions. Envisaging increasing its global footprint, the company aims to take its solution to multiple geographies by incorporating advanced taxation modules and multi-language capability. With various emerging technologies penetrating the market, Aahaa is also working on enhancing the intuitive skills and cognitive abilities of the solutions by introducing AI engines.

“Anything that’s measured and monitored is bound to improve”

Customer Testimonials
I am writing to thank you for the quality of service provided by aahaa stores. We sincerely appreciate your efficient, gracious customer service, the level of detail and accountability you have demonstrated, and the way you conduct business as a whole.

Digi procure is the way to go. The technology platform offered by aahaa is robust and well thought designed, making it agile and easy to adapt.

It was a pleasure to work with people who know the meaning of efficiency.
- Srinivas CT, Head Of Infrastructure Management & Procurement At Reliance Nippon Insurance. Author Of The Book 'Cry Laugh But Think'

Digisell is a highly customizable and scalable ecommerce platform. They delivered great solutions using cutting edge techniques.

Their technical team is fantastic and helped us integrate various modules together within mutually agreed upon timelines exhibiting great professionalism and expertise.

The team is highly committed, responsive and has in-depth understanding of business processes. We are extremely delighted with the service that we have received from them and look forward to partnering with them for our future requirements as well.
- Amit Ramani Founder & CEO At Awfis Space Solutions Private Limited